Plans and billing

How the plans differ

Every inventory sync feature is included in every plan, including the free one: variant matching by SKU, real-time sync, multiple locations per store, manual and scheduled syncs, and the activity log. Plans differ in how many variants are synced. Every plan has a limit, including Pro. Pro also includes priority support: a reply on the same business day, instead of within one business day.

There is no fixed plan for more variants than Pro includes. The Plan card then says so, with "Contact us." and a link to the contact page.

What counts: matched variants per store

The app counts per store. A store's matched variants are its variants whose SKU also exists in at least one other store in your group.

• A T-shirt in size M with the same SKU in two stores is one matched variant for each of the two stores.
• Variants that aren't matched don't count.
• Matching is what counts, even while real-time sync is off.
• The current number is shown in the Plan card at the bottom of the home page, next to the limit. It applies to the store where you have the app open.

The main store is free

The main store is free. Every other store needs a plan based on its number of matched variants.

Your main store doesn't need a plan, no matter how many variants are matched. Unless you choose otherwise, it is the store where you created the code to connect. The "Stores" page labels it "Main store", and it tells you before you connect which store stays free.

Each store you connect to it needs its own plan, based on its matched variants. Up to the Free limit, that's the free plan. A subscription only applies to the store that holds it. It doesn't change another store's limit.

There's no separate page and no "Plan" menu item. Your plan is shown in the Plan card at the bottom of the home page, and it tells you in every store which role that store has:

• In the main store, it shows the label "Main store" with the sentence "The main store is free. Every other store needs a plan based on its number of matched variants." Below that, the other stores are listed briefly with their matched variants and the plan each one needs, for example "needs Starter". If a store's plan isn't enough yet, it's marked "Still missing". The limit applies per connected store. There's no button to Shopify here: you choose a connected store's plan in that store.
• In a connected store, it shows the plan's name at the top, then one sentence about its state and price, for example "You're on the Free plan, no charge.", "You're trying the Starter plan free until November 16, 2026, then $9.00 every 30 days." or "Your plan: Starter, $9.00 every 30 days." The card shows the amount in US dollars, as the plan is set at Shopify, for your billing period. If Shopify bills your store in another currency, such as euros, Shopify's plan page shows the price as an estimate in your currency, about €8.02 for Starter; the charge is converted at the rate on the day of billing. Then come the store's matched variants and its limit, for example "12 of 50 matched variants (limit per connected store).", and the plan that fits. With Pro, it also shows "Priority support: reply on the same business day." with "Contact us." and a link to the contact page. Below that is one button that takes you straight to Shopify's plan page. It names where it goes: "Upgrade to Starter" when a specific plan is selected, otherwise "Change plan".
• As long as no second store is connected, the store doesn't need a plan. The card tells you which store will need one later.

Change the main store

You choose the main store yourself. Under "Settings" → "Stores", pick the store that should become the main store and click "Make main store". A dialog names the consequences first:

• The new main store is free. If a paid subscription is running there, the app ends it by itself. Shopify credits the unused part pro rata.
• The previous main store becomes a connected store. It needs a plan based on its matched variants. Up to 50, Free is enough.
• You can change the main store at most once in 30 days.

The direction of real-time sync and the sync rule have nothing to do with the main store.

If a subscription is running in a store that doesn't need a plan, the app ends it by itself, right away, and Shopify credits you for the unused part. That applies to your main store, to a store that isn't connected to a second store yet, and to the remaining store when your main store leaves the group. The home page of that store says so, with the date. Syncing stays the same. If ending it doesn't work right away, the page says so, and the app tries again on its own.

Change your plan

You choose your plan on Shopify's plan page, not in the app. You do that in the connected store. In your main store, and as long as no second store is connected, there's nothing to choose.

1. Open the home page and scroll to the Plan card at the bottom.
2. It shows how many matched variants this store has and which plan fits. If no plan is enough, it says so, with "Contact us."
3. If your plan isn't enough, click "Upgrade to …" (for example "Upgrade to Starter"): Shopify's plan page opens with the plan that fits already selected. Otherwise click "Change plan": the plan page shows all plans.
4. Choose the plan there and confirm. Shopify takes you back to the app's home page.

Back in the app, the app asks Shopify for the status right away and tells you at the top of the home page what applies: "Shopify confirmed the … plan." If the plan you chose isn't enough for the store's SKUs, the message says which plan is. If Shopify hasn't confirmed the plan yet, it says "Shopify hasn't confirmed the plan yet". Until then, your previous plan applies. Reload the page in a few minutes.

If you don't confirm on Shopify's page, your plan stays as it was, and nothing is charged.

If a store chooses a plan even though it doesn't need one, the app ends that subscription again (see above).

Switch back to Free

You switch back to Free on Shopify's plan page, in the store that holds the subscription: "Change plan" in the Plan card, then choose Free or cancel the subscription there. The switch applies at the end of the paid billing period. Until then, your current plan applies. The Plan card shows the date: "Your Starter plan runs until November 12, 2026. After that, Free applies."

If the store has more matched variants than Free includes, what's described below under "Early warning and the limit" applies after that.

Free trial and billing

Every paid plan starts with a 14-day free trial. If you've tried a plan before, Shopify remembers the days you've used. While the trial is running, the Plan card says something like "You're trying the Starter plan free until …, then … every 30 days.", with the amount Shopify charges after that. The card mentions the 14 days only while neither a paid plan nor a trial is running. Billing runs through Shopify, every 30 days. The app itself never sees payment details.

If Shopify doesn't respond just now, the Plan card shows the last confirmed status and says when it's from. The app doesn't downgrade anything in that case.

Early warning and the limit

• From 80% of its limit, the home page of the affected store shows "You're close to your plan's limit". You can dismiss it. It comes back when the limit changes, for example after you switch plans.
• If a connected store is over its limit, the home page shows "More variants than your plan includes" in every store of the group. The notice names the store and the plan that fits.
• If a store has more matched variants than the highest plan includes, the home page doesn't name a plan. Instead it says how many variants the highest plan includes, followed by "Contact us." with a link to the contact page.
• Nothing stops quietly over the limit. Real-time sync that is already on keeps running, and so do matching and syncs. You just can't turn real-time sync on again until you're on a plan that fits.